Senior SEO Specialist

Role purpose 

Own the technical and strategic SEO agenda for Property Finder Egypt end to end — from search and intent strategy through technical health, programmatic scale, entity and topical authority, internal-linking architecture, and outcome forecasting. This is a senior, hands-on operator who both sets direction and executes, working across content, engineering, and the regional SEO team to convert Egypt’s organic opportunity into market-leading share of clicks.

Must-have skills & experience 

4+ years leading and executing SEO, with demonstrable ownership of outcomes (not just activity) in a competitive market. Excellent English & communication: writing, speaking, and presentation skills strong enough to brief stakeholders, present results to leadership, and document strategy clearly. 

Managing large websites: proven experience running SEO on large, complex sites or marketplaces (tens of thousands of URLs and up), including the governance that scale demands. 

Programmatic SEO expertise: designing and scaling template-driven, data-fed pages (community / compound / area pages) with quality and indexation control.

 Log-file analysis: hands-on experience interpreting server logs to diagnose crawl behaviour, bot budget, and indexation issues. 

SEO tooling mastery: Screaming Frog, OnCrawl, Google Search Console, Google Analytics (GA4), and comparable crawl / analytics platforms. 

NLP-based SEO: optimising for entities, semantics, and meaning — not just keywords — including how engines interpret topic and context. 

SEO automation: building automations with Python and/or GenAI to scale audits, content ops, internal linking, and reporting. 

GenAI tooling: fluent, practical use of Claude, Gemini, and OpenAI/ChatGPT within SEO workflows, with sound human-in-the-loop judgement. 

Deep technical SEO expertise (must-have) Rendering: SSR / pre-rendering, JavaScript SEO, and how rendering choices affect crawl and indexation. 

Site-speed optimisation: Core Web Vitals and performance tuning, in partnership with engineering. Internal-linking graphs: designing and analysing internal-link structures as a graph to distribute authority and surface intent. 

Schema / structured data: in-depth markup implementation and validation across templates. 

Entity-oriented SEO: building and reinforcing entity relationships that search engines recognise. Topical authority: architecting topic clusters and coverage that establish authority in target verticals. 

Sitemaps: XML and HTML sitemap strategy at scale. 

Content optimisation at scale: systematising on-page optimisation across large page sets. Internal-linking optimisation at scale: automated, rules-based internal linking across thousands of pages. 

Crawl-budget optimisation: controlling crawl waste, parameter handling, and index bloat. 

Also expected 

Off-page SEO: experience managing and quality-controlling off-page / backlink programmes and agency relationships. 

Reporting & forecasting: we are outcome-oriented — own the Egypt SEO scorecard (sessions, share of clicks, rankings, leads), report actions and deliverables, and forecast roadmap impact against the sessions target. 

Competitive measurement: build and maintain Share-of-Clicks / Share-of-Voice tracking for Egypt as a live decision tool. Cross-functional execution: translate strategy into engineering tickets and content briefs, and drive them to ship. 

Nice to have 

Real estate, classifieds, or portal experience. 

Working knowledge of Arabic-language search behaviour and the Egyptian market. 

Familiarity with modern SERP dynamics — AI Overviews, zero-click — and how to remain visible within them