Senior SEO Content Writer — Arabic

Role purpose

Produce high-quality, search-optimised Arabic content at volume — community and compound guides, area pages, and informational content — that ranks, captures local Egyptian-Arabic intent, and converts. A senior, SEO-native editorial writer with depth in entities, NLP, topical authority, and data-rich content, who owns the Arabic stream and keeps it aligned with the English coverage.

 Must-have

1.  skills & experience 3+ years in SEO content writing, with a portfolio of Arabic pages that demonstrably rank and drive organic traffic.
2.  Native, editorial-grade Arabic: mastery of Modern Standard Arabic plus a strong command of Egyptian dialect, place names, and real-estate terminology — writing the way Egyptian users actually search and read.
3.  Strong English proficiency: able to work from English briefs and keyword data, collaborate with an international team, and present work — English is required, not optional. 
4. In-depth content-writing craft: command of structure, clarity, and editing, with the execution to turn a brief into a finished, ranking page. 
5. Entity-oriented search knowledge: writing for entities and relationships in Arabic, understanding how engines map meaning across the language.
6.  Content & NLP understanding: in-depth grasp of how NLP shapes Arabic relevance — including diacritics, morphology, and dialect variation — and how to write for it.
7.  SEO content principles & execution: deep, demonstrable on-page SEO background — intent,keyword targeting, titles/meta, headings, and content depth in Arabic.
8. SEO & internal linking: in-depth knowledge of internal-linking strategy and content interconnection. 
9. Topical authority: in-depth understanding of building Arabic topical authority through clusters and comprehensive coverage. 
10. Data-rich writing: the data skills to source, interpret, and weave data into trustworthy, link-worthy content. 
11. GenAI fluency: in-depth, practical experience with Claude, Gemini, and OpenAI/ChatGPT for Arabic research, drafting, and optimisation — with strong human editorial control. 
12. SEO tools: hands-on with Screaming Frog, SEMrush, Ahrefs, Google Search Console, and Google Analytics.
13.  Command of the language at depth: mastery of Arabic grammar, register, morphology, and dialect nuance — able to flex register while preserving search performance and natural readability.

Key responsibilities 

Write and optimise Arabic community / compound guides, neighbourhood and buying / renting guides against target keywords and intent. 

Capture the nuances of Egyptian-Arabic search behaviour so content matches how users actually search. Apply full on-page best practice and internal-linking logic from the SEO specialist’s briefs and keyword data. 

Coordinate with the English writer to keep bilingual coverage aligned and complementary. 

Sustain a consistent publishing cadence at a high editorial standard; monitor performance and refresh underperformers. Nice to have 

Real estate, classifieds, or marketplace content experience. 

Familiarity with CMS publishing workflows and bilingual content operations.